![]() ![]() As D’Emilio puts it, “if there is something that seems interesting to us then we will pursue it, but there won’t be a calendar, it will all be very spontaneous and natural.” In the future, they would like Casa Triple F to be a place to host events, perhaps book presentations or art exhibitions. ![]() It was originally an artist’s studio and we thought that it was perfect for us because of its history and beautiful location, it felt exactly like a home in which to host our friends.” As Formilli Fendi explained: “Carlo and I always had in mind to have our own creative space to act as an exhibition space, not as a shop, because it seemed more intimate and unique to us. Credit: Courtesy of Triple F / Max Litteraīut besides being an online selling platform, Triple F is also a creative space situated in the historic building of Via Delle Mantellate, in the heart of Rome - a place that was converted by various contemporary artists to a home and workplace. Its innovative formula in which the customer can also become a seller and vice versa, allows the website to have a continuous exchange. Thanks to Formilli Fendi’s knowledge and adjacency to the fashion world, she and D’Emilio were able to select unique pieces as well as staple Fendi pieces to sell on their platform. For every month that passes without the item being sold we apply a 10 percent discount for the first month, a 20 percent discount for the second and a 30 percent discount for the third month.” This is a strategy that drives users to return to the site, and the item to be sold at a relatively low price. Credit: Courtesy of Triple F / Max Litteraįormilli Fendi said “vintage is something that amuses me and so we had a lot of fun in the initial stages.” Moreover she explained that, “on our site there is a discount policy that invites users to come back often, to visit it multiple times to see whether an item has been discounted. ![]()
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